THREAD AVENUE LTD PRIVACY POLICY

Last Updated: January 11, 2025

This Privacy Policy describes how Thread Avenue Ltd (“Thread Avenue,” “we,” or “us”) collects, uses, discloses, and otherwise processes information about you. This Privacy Policy applies to information we collect when you access or use our website or mobile applications that link to this Privacy Policy (collectively, our “Services”), or when you otherwise interact with us, such as through customer support, marketing campaigns, or social media platforms. Additional or specific privacy notices for certain services, products, or interactions may supplement or replace portions of this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by updating the date at the top of this policy. For material changes, we may provide additional notice (e.g., posting updates on our Services or sending you notifications). We encourage you to review this Privacy Policy regularly to stay informed about our practices and the choices available to you.

CONTENTS

  • Collection of Information
  • Use of Information
  • Targeted Advertising and Analytics
  • Disclosures of Information
  • Children’s Privacy
  • Your Privacy Choices
  • Additional Information for Customers Residing in Certain U.S. States
  • Additional Information for Customers Residing Outside the U.S.
  • Contact Us

COLLECTION OF INFORMATION

The information we collect depends on how you interact with us. Below is an overview of the categories of information we collect and the sources of such information:

Information You Provide to Us

We collect information directly from you when you:

  • Create an account
  • Make a purchase
  • Submit content through our Services (e.g., product reviews)
  • Participate in promotions or events
  • Communicate with us (e.g., through customer support or social media)

Types of information we collect include:

  • Name, email address, billing and shipping addresses, phone number, username, and password
  • Gender, body measurements, and preferences related to products
  • Birth date, interests, shopping habits, and lifestyle information
  • Payment information processed through third-party payment providers

Information We Collect Automatically

We automatically collect details about your interactions with our Services, such as:

  • Transactional Information: Purchase history, product details, and order locations.
  • Device and Usage Information: Device type, browser, IP address, and app usage.
  • Geolocation Information: Approximate or precise location (with consent).
  • Cookies and Tracking Technologies: Cookies, pixels, and similar tools to improve user experience.

Information from Other Sources

We may collect additional details from:

  • Social media platforms (e.g., when you follow or interact with us)
  • Marketing partners, data brokers, or affiliates
  • Shipping carriers or payment processors

Inferred Information

We may derive insights about your preferences or behavior based on collected data, such as shopping habits or interests.

USE OF INFORMATION

We use your information to:

  • Provide and improve our Services
  • Personalize your experience with us
  • Process payments and fulfill orders
  • Communicate promotions, updates, and service notifications
  • Analyze trends and enhance customer experience
  • Detect and prevent fraudulent activities

TARGETED ADVERTISING AND ANALYTICS

We use cookies, pixels, and third-party tools to collect data and show ads tailored to your interests. For example:

  • Advertisements may be served based on your shopping behavior on Thread Avenue Ltd.
  • We share hashed identifiers (like email addresses) with advertising platforms for better ad targeting.

You can manage your cookie preferences through your browser or app settings. For more details, see our Cookie Policy.

DISCLOSURES OF INFORMATION

We may disclose your information to:

  • Service providers and vendors for operations like payment processing, shipping, and marketing
  • Advertising partners for targeted advertising (where permitted)
  • Legal authorities, if required, or to protect our business interests

We do not knowingly “sell” or “share” sensitive personal information (as defined by applicable laws).

CHILDREN’S PRIVACY

Our Services are not intended for individuals under 13. If you believe a child has provided us personal data, contact us at privacy@threadavenueltd.com.

YOUR PRIVACY CHOICES

  • Account Information: Update your details via your Thread Avenue account.
  • Marketing Preferences: Opt out of promotional emails via your account or using the unsubscribe link in our communications.
  • Cookies and Tracking Technologies: Adjust your browser or app settings to disable tracking.
  • Location Sharing: Revoke app location access in your device settings.

ADDITIONAL INFORMATION FOR U.S. RESIDENTS

Residents of California, Colorado, Connecticut, Utah, and Virginia have rights under state laws. These include:

  • Accessing, correcting, or deleting personal data we hold
  • Opting out of targeted advertising or data sharing practices

To exercise your rights, contact us or visit our Privacy Choices Form.

CONTACT US

If you have questions or concerns about this Privacy Policy, contact us at:

This Privacy Policy describes how Thread Avenue Ltd (“Thread Avenue,” “we,” or “us”) collects, uses, discloses, and otherwise processes information about you. This Privacy Policy applies to information we collect when you access or use our websites or mobile applications that link to this Privacy Policy (collectively, our “Services”), or when you otherwise interact with us, such as in our stores, through our customer support channels or marketing campaigns, at an event, or on social media.

We may provide different or additional notices of our privacy practices for certain products, services, or activities, in which case those notices will supplement or replace the disclosures in this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the Services or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

Disclosure of Personal Information for Targeted Advertising

We disclose the following categories of personal information to third parties to engage in targeted advertising and other marketing activities, including expanding the reach and effectiveness of our own marketing campaigns and for third parties’ own marketing purposes. These disclosures may be considered “sales” or “sharing” or use of personal information for “targeted advertising” under certain State Laws.

Categories of Personal Information Categories of Third Parties
Identifiers (such as a hashed version of your email address or cookie IDs) Joint marketing campaign partners, advertising and marketing networks, other brands in our corporate family, data co-ops, data brokers
Characteristics of protected classifications under California or U.S. federal law (such as your age and gender) Advertising and marketing networks, other brands in our corporate family
Commercial information (such as records of products you purchased) Joint marketing campaign partners, advertising and marketing networks, other brands in our corporate family, data co-ops, data brokers
Internet and electronic network activity (such as information about your activity on our websites) Joint marketing campaign partners, advertising and marketing networks, other brands in our corporate family
Inferences drawn from your personal information to create a profile (such as inferred information about your shopping preferences) Joint marketing campaign partners, advertising and marketing networks, other brands in our corporate family

Other Details About Our Information Practices

We collect personal information directly from you (for example, when you place an order from our website or make a purchase at one of our stores), automatically when you access or use our Services or shop in our stores, and from third-party sources such as joint marketing partners, each described in more detail in the Collection of Personal Information section above.

We do not knowingly collect, sell, or share personal information about consumers under the age of 16.

We generally do not collect information that is considered “sensitive” under State Laws. In the limited circumstances that we do, such as precise geolocation data, we do not use or disclose such sensitive personal information for the purpose of inferring characteristics about you.

Our retention periods for personal information are based on business needs and legal requirements. We retain personal information for as long as is necessary for the processing purpose(s) for which we originally collected it and for other business purposes explained in this Privacy Policy. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired. In addition, we retain your email address and information about your marketing preferences to ensure that we can honor those preferences.

Your Privacy Rights

Opt Out of Sales, Sharing, and Targeted Advertising

Some of the activities described in the Targeted Advertising and Analytics section above may be considered “sales” or “sharing” of your personal information or use of your information for “targeted advertising” under applicable law. You can opt out of cookie-based ad targeting on our website by following the prompts [here] and on our mobile app by navigating to the app’s settings and adjusting your preferences. You will need to renew your opt-out choice if you visit our website from a new device or browser or if you clear your cookies, as your opt-out choice will be linked to your browser only. If you reside in California, you can also opt out of web-based ad targeting by visiting our website with a legally-recognized opt-out preference signal enabled, such as the Global Privacy Control.

In addition to cookie-based ad targeting, we may disclose information about your purchases and contact information (such as email and mailing address) to our affiliates, advertising partners, and other third parties for marketing and advertising purposes, which may constitute “sales” or “sharing” of your personal information or use of your information for “targeted advertising.” You can opt out of having your information disclosed to these third parties by filling out our web form.

Access, Correction, and Deletion

You have the right to (1) request to know more about and access your personal information, including in a portable format, (2) request deletion of your personal information, and (3) request correction of inaccurate personal information. To request access, correction, or deletion of your personal information, please fill out [this form] or call our toll-free number at 1-888-494-3837. We will verify your request by asking you to provide certain information, such as your name, email address, mailing address, and phone number. You can also access, modify, and delete certain information stored within your online account by logging into your account at any time.

Appeals

If we deny your request, you may appeal our decision by contacting us at Privacy@ThreadAvenueLtd.com. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Nondiscrimination

We will not discriminate against you for exercising your privacy rights.

Authorized Agents

If you reside in California, you can designate an authorized agent to submit a privacy rights request on your behalf. We may ask authorized agents to submit proof of their authority to make a request, such as a valid power of attorney or proof that they have signed permission from the consumer who is the subject of the request. In some cases, we may be required to contact the individual who is the subject of the request to verify his or her own identity or confirm the authorized agent has permission to submit the request. If you are an authorized agent seeking to make an access, correction, or deletion request on behalf of a California resident, please fill out our web form. If you are an authorized agent seeking to make an opt-out request for a consumer in California, Colorado, or Connecticut, please fill out this web form.

 

Contact Information

If you have any questions about this Privacy Policy or our practices, please contact us at: